Hit 'em where they live.

Cox Business Kansas and Northwest Arkansas continues to look for new ways to reach its audience: small business owners and IT professionals with decision making rights at corporations. A corporate campaign planned by the corporate offices in Atlanta, Ga. was developed with the intention of national regions supplementing the corporate campaign with local efforts. Cox Business KS/NWA had not previously implemented a comprehensive online campaign.

My team at Jajo encouraged Cox Business to hit the target audience where it lives – online outlets. Working with an online media partner, we developed an annual online campaign to reach key target markets throughout the region. The campaign included paid online advertisements on local publication and media sites, as well as an emarketing program.

Results were immediately outstanding. The email component performed at 217% above industry standard for open rate and 299% above industry standard for click-through rate. The paid online advertisement campaign is still active, but results to date indicate delivered brand impressions of 4,942,451 at 99% pace and a cumulative click-through rate of 0.06%.