The DeCrane Aerospace principals and marketing team executives needed to elevate the brand perception in support of attracting the right corporate investor. They asked Jajo to develop a new brand campaign, including voice and look.
Jajo's strategy was to focus on not only brand values and strengths, but to pump up established brand elements. New corporate identity pieces were created, as well as a new print campaign series. The large-type headlines of the print campaign fit the client's limited marketing budget and cut through the clutter of the busy industry publications.
This same approach was applied to the Audio International division of DeCrane, providers of premium in-flight entertainment and cabin management systems for business jets.
In addition to winning several readership awards, the campaign supported DecCrane Aerospace goals for future growth through acquisition.
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