Growth is paramount. So when a company expands its market, the proper exposure can make all the difference.
Cox Business regularly expands into new areas within and outside its existing market. It needed a campaign that could be executed to promote any new network expansion within its Kanas and Northwest Arkansas region.
The concept behind this new campaign developed by my team was "the bounty of the bundle" and featured bright visuals with clever growth messages. A direct mail campaign with mobile billboards assisted Cox Business in developing a new patronage and solidified that a new option for business had arrived to serve.
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