Hawker Beechcraft Corporation (HBC)'s new vice president of marketing determined that a fresh and aggressive approach was required for developing and promoting the brand. His plans included a new brand program to debut at the 2008 National Business Aviation Association (NBAA)'s annual event. A new Hawker and a new Beechcraft product would also be announced.
My team supported Hawker Beechcraft with a total rebrand of both Hawker and Beechcraft product lines and the launch of two new airframe products – the Hawker 450XP and the Beechcraft King Air 350i. We proposed ground-level strategies, marketing messages and competitive advantages. Along with our creative director, I lead the development of integrated brand programs including comprehensive product brochures, print advertising, video presentation, trade-show graphics and media relations efforts.
The new brand efforts were launched at the NBAA annual convention, where the company received orders for three Hawker 4000s, two Hawker 900XPs, three Hawker 750s, five Hawker 450XPs and an undisclosed number of Beechcraft products.
The new brand efforts were launched at the NBAA annual convention, where the company received orders for three Hawker 4000s, two Hawker 900XPs, three Hawker 750s, five Hawker 450XPs and an undisclosed number of Beechcraft products.
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